Ali El-Ayoubi, Mindset Coach

Meet Ali

Ali El-Ayoubi is a leadership strategist, mindset coach, and the CEO of The BluePrint Toolset®—a research-based system for building engagement, performance, and a healthy leadership culture. Drawing on a decade as a registered nurse, an MBA, and years consulting across diverse organizations, Ali brings both rigor and heart to her work.

Ali is especially passionate about helping leaders understand how their beliefs shape their impact, how perfectionism hides in high performance, and how to challenge unsustainable workplace norms—while still delivering results.

She specializes in helping executive women navigate leadership with purpose—especially in seasons of transition like motherhood, burnout, or career shifts. With a blend of storytelling, science, and self-reflection, Ali empowers clients to lead from within and build teams that thrive.

She offers private coaching and team-based insight sessions through both The BluePrint Toolset® and Rebirth Wellness.